Activewear companies are using technology now more than ever to change the game when it comes to sports bras. Reebok is rolling out their latest innovation with the PureMove Bra, a design that took them three years to perfect.
Through the brand’s partnership with the University of Delaware, they developed a proprietary fabric that’s unique to the bra, which is designed to respond to your every movement. The fabric is treated with sheer thickening fluid (STF), a gel substance that takes on a liquid form but solidifies when moving at higher velocities. The faster you move, the more support you’ll get, so the bra basically transitions itself to meet your low- or high-intensity workout needs.
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