Reebok PureMove Bra

Activewear companies are using technology now more than ever to change the game when it comes to sports bras. Reebok is rolling out their latest innovation with the PureMove Bra, a design that took them three years to perfect.

Through the brand’s partnership with the University of Delaware, they developed a proprietary fabric that’s unique to the bra, which is designed to respond to your every movement. The fabric is treated with sheer thickening fluid (STF), a gel substance that takes on a liquid form but solidifies when moving at higher velocities. The faster you move, the more support you’ll get, so the bra basically transitions itself to meet your low- or high-intensity workout needs.